The Fido Group Brand Identity


Fido Group is a small pet care and dog walking company founded in DC. I worked with them for a couple years doing graphic design, brand identity development, and illustration work. I helped evolve the brand from a rough concept of the logo to a full stylistic suite of illustrations, color palettes, iconography, logos, and more.

Below is the final layout of the website that I designed, complete with the final illustration style, icon styles, color palette, and text treatment.

designed and developed with by me, 2022.